Version 4 | Today
Welcome To Our Brand Guidelines
This document provides guidance to help you use the different elements of the Clear Vertical brand identity to create authentic, positive brand experiences. They will help you in designing and producing compelling communications that are consistent and positive but with creative flexibility.
The Clear Vertical Brand is not only aligned through a united vision and brand idea – but the common core assets of the brand identity. This helps them to feel part of the same family but to create differentiation and distinction as sub brands. These guidelines are designed to guide and create consistency and flexibility, to provide direction and inspiration for bringing Clear Vertical Assets to life.
If you need any support on any of the assets please contact Clear Vertical.
Our Logo
Bennett Electrical Logo Set-up
Primary Logo
Logo Usage
Minimum size
To ensure legibility it is recommended that it is not used smaller than 11mm in height for print and 32px in height on digital applications.
32px
Logo backgrounds
All logos can be placed on white, at least one of the master blues or their hero colour. Placement on imagery is subject to legibility.
When selecting which logo to use, please choose the one with most contrast to the background.
Protecting Our Logo
Our logo is an important part of our identity, it is recognisable and it should not be adapted or altered in any way.
Use with care and always use the supplied artwork.
Don’t recolour
Don’t add strokes/shadows/glows
Don’t warp/stretch/rotate
Our Typography
Typefaces
Our fonts are a fixed asset that should not be altered. They provide consistency of personality and practicality across our family of brands. They are both digital and print friendly and ensure legibility, accessibility and recognition at all times. They align to our visual language with their soft geometric forms and circular detailing.
Display
Our display typeface is Kepler Std A traditionally, modern typefaces are known for their cool intellectual quality, but Kepler captures the modern style in a humanistic manner. It is elegant and refined with a hint of oldstyle proportion and calligraphic detailing that lends it warmth and energy.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Body
Our general typeface is Raleway. an elegant sans-serif typeface family. It should be used for body text content where detail has to be communicated. It must be used with a strong type hierarchy to ensure the right elements stand out. We use bold for subheads and regular for body text.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
System
When using Office applications we use the system based version of Merriweather & Arial.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Our Colours
Colour Palette
Our colour palette is made up of two blues and a . Combined with white, they are designed to work together and flexible enough to allow for when a piece of communication needs to be bold and also when it needs to be restrained.
Charcoal Blue
C.88 M.53 Y.40 K.31
R.30 G.82 B.102
#1E5266
Charcoal Blue
C.88 M.53 Y.40 K.31
R.30 G.82 B.102
#1E5266
Charcoal Blue
C.88 M.53 Y.40 K.31
R.30 G.82 B.102
#1E5266
Charcoal Blue
C.88 M.53 Y.40 K.31
R.30 G.82 B.102
#1E5266
Charcoal Blue
C.88 M.53 Y.40 K.31
R.30 G.82 B.102
#1E5266
Colour Hierarchy
Button Hierarchy
If you need any support on any of the assets please contact Clear Vertical .
